Collaborations

Steve McCurry collaborates with Xiaomi


15 12 2020

Award winning magnum contemporary photographer Steve McCurry has partnered with Chinese tech leader Xiaomi to launch the My Unsung Heroes campaign, promoting the new Mi 10T Pro smartphone.

Through the campaign, McCurry used the phone to shoot portraits of the 'unsung heroes' in his life, and commented 'Heroines and heroes, from all walks of life, are the backbone in this difficult moment when we all need to toughen up and carry on. I would really want to make a memory to make these faces remembered'.

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